Anatomy of Fear
Branding / Graphic Design
Objective
This project shows a collection of visual materials intended for the horror film director David Cronenberg’s Anatomy of Fear film festival. These visual assets have been meticulously crafted to underscore the overarching theme of the festival and showcase the distinctive attributes of the director’s cinematic oeuvre.
Approach
This film festival is about exploring David Cronenberg’s five wonderful and classic horror movies. I watched these five movies several times and observed their features and details to determine the best visual effects and style for the film festival materials. The visual materials include a trailer, marketing signage, program, promotional items, digital products (webpage and mobile app), festival goods, DVD packaging, etc.
Skill used
Adobe Photoshop, Illustrator, After Effect, XD, InDesign | Typography | UX research | Branding | Photography | Handcraft
